Can you tell us a bit about the Loveys story?
My son’s diaper rash was awful. I hated seeing him suffer in discomfort.
After months of trying several wipes on the baby products market, I decided to create my own solution with good quality, natural ingredients. I realized the chemicals in the wipes were irritating his skin. After experimenting with different formulas, I created a gentle solution with good, clean ingredients. I put it in a spray bottle and after using, it, his rash magically disappeared. Other parents would ask me where I bought it because they wanted their child to avoid chemicals too or because their child had sensitive skin. Thus, the Tushi Wash was born and the solution to my problem was the genesis of my company.
In 2011, Lovey’s came out with Canada’s only all-natural diaper ointment in a stick format. I hated getting creams and ointments stuck under my fingernails, so I thought, “there has to be a better way”. Thus, I decided that putting our diaper ointment in a stick made sense. We lab tested it and inundated it with 5 strains of the nastiest bacteria and it came out clean! It’s got enough “natural” preservative to kill the bad bacteria not only on the baby’s tushi but on the stick too!
What are some exciting new developments for Loveys?
In May 2012, we launched a new product to help with chafing and heat rash. We had many athletes using our Tushi Stick to prevent chafing from running and they kept asking us to make a natural anti-chafing product. ChafeGuard is a result of that request. It works to help prevent or soothe skin from chafing due to skin to skin rubbing or fabric against skin irritation that causes chafing. And it works on heat rash too! ChafeGuard is used by athletes, seniors, disabled and plus sized individuals. And pregnant moms love it too! Used during those late months of pregnancy to soothe itchy, growing and stretching skin, it helps soothe mommies tummies!
What (or who) inspires you when it comes to juggling a busy company and career with motherhood?
My mom was a major influence. She had to go back to work when I was 10 years old and she worked really hard. She had 3 of us to parent and she somehow did it all. She never gave up and she instilled that in all of us.
Favourite mom or baby product?
I adore Mineral Fusion’s under eye concealer – truly a girls best friend (in the makeup department)! There’s nothing worse than big dark circles under the eyes and what mother doesn’t experience that from lack of sleep?!?! It works extremely well to cover them up and make you feel human again. I buy it at Whole Foods.
The 2 biggest pieces of wisdom you would share with moms:
#1: Ask for help if you need it. There is no shame in asking for help. If you don’t have someone to ask, hire someone to help. I know funds are tight when you aren’t working but a little help when baby is young will go a long way to saving your sanity. You cannot do it all. A challenging time can be made easier when you have support.
#2: It’s a stage – they are all stages. I would ask “ WHEN will the colic end?????? WHEN will he sleep through the night?” They are all stages and when one ends, the next one begins. Some are more fun than others! Big deep breaths – lots of them!
When they are older, I want my kid(s) to most remember me as a loving mom, who let me make mistakes and learn from them, who helped me to believe in myself and who made me feel loved for who I am.
When parents find out what I do, they often say: “Wow, I know someone who could use that. Where do you sell it?”
In my free time, I love to relax. I don’t get a lot of free time and by the time I do, I’m usually exhausted and want to put my feet up and drink a nice glass of red wine!
I’m dreaming of raising a healthy, happy, confident child; a healthy family; fulfilling work; a nice, warm, sunny beach.
Thank you, Marcie! As we post your interview, we’re dreaming of joining you on a sunny beach! In the meantime, thank you for an inspiring story!
With love and care,